To unlock the power of content, you need to take it out of traditional CMSes and extend its use and reach through composable content platforms like Contentful, enabling teams to distribute the right content to the right visitor on the right channel without recreating that content every time. This approach breaks down silos between different departments and empowers teams to create customer-centric experiences by structuring content for reuse across channels, making it easy to find, personalize, localize, and translate. Composable content platforms organize reusable pieces of content into models and structures, allowing teams to compose campaigns, product pages, and other experiences while providing guardrails that keep brand voice and message consistent. By doing so, you can meet customers where they are in their journey and help them get to the next step.