Structured content: Make stronger, scalable websites and apps

Traditional content management systems (CMSes) often lump content and code together, making it difficult for non-tech users to edit their websites without causing issues. The author argues that this approach limits user control and can lead to broken sites and urgent phone calls. In contrast, Contentful's platform empowers both developers and editors by structuring content in tiny building blocks, providing a set of scalable APIs that deliver structured JSON, and offering features like customizable field types and rich text editing. This approach enables users to create reusable and platform-agnostic content, making it easy to reuse and manage across different channels and devices. With Contentful's flexible architecture, developers can choose their preferred technology, while editors can focus on creating high-quality content without needing developer support.

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