A short history of CMS and digital teams

The web content management and digital teams have undergone significant changes, shifting from being IT-focused to marketing-led efforts, driven by the increasing power of databases and services, which enabled self-service capabilities for marketing teams. As a result, customer experience has become a major differentiator for enterprises, requiring cross-functional teams and software to accelerate CX efforts. The cost and talent shortage issues persist, but platforms like Contentful have emerged to address these challenges, providing scalability, governance features, and enterprise compliance, allowing organizations to build on the platform and manage infrastructure in minutes, while incorporating API-first approaches and App Frameworks for repeatable, scripted stacks with integrations.

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