Contentful provides a content infrastructure that allows users to create, edit and manage content, and ship it to various digital platforms. The company emphasizes the importance of privacy and security surrounding user content, and has implemented various measures to ensure compliance with industry standards such as ISO 27001 and PCI DSS. These certifications demonstrate an organization's commitment to quality, competency, and trustworthiness, and can provide benefits such as improved uptime, reduced costs, and increased reputation. Contentful's own infrastructure is certified by these standards, and the company is working towards achieving full certification in 2019. Additionally, users can take steps to protect their website's security from their end, including utilizing Contentful's vulnerability management and security incident response resources.