Portaltech Reply has formed a partnership with Contentful and SAP Commerce Cloud to offer its customers a seamless ecommerce experience, connecting the two platforms to provide up-to-date product content on the front end and complete orders or assist customers with self-developed functionalities on the backend. According to Esther Fesenmeier, managing director at Portaltech Reply, this partnership marks their best decision yet, as SAP Commerce Cloud offers a powerful platform for ecommerce and Contentful provides a modern and lightweight solution for marketing and content departments to work easily with the system. Reply prioritizes its customers, having grown from 83 employees in 1997 to employing 9,000 people with sales at $1.1 billion in 2020. The company is a Silver Partner with Contentful and a Gold Partner with SAP, offering a range of services including ecommerce implementation, headless solutions, and digital strategy. This partnership enables Reply's customers to build commerce platforms, bring them forward, and optimize them for more growth and efficiency, using the SAP Commerce Cloud connector as a ready-to-use app in Contentful.