Conversational apps are revolutionizing customer communication by combining the best of text, graphic, voice and touch interfaces, offering a seamless user experience that blends visual content with two-way dialogue. These apps operate within messaging channels like WhatsApp, Messenger, and Telegram, using channel-specific features, integrating with website tools, and utilizing small, standalone bits of code called components to create a frictionless customer journey. The potential for conversational apps is huge, as they can render any graphical element needed, reducing operational costs while making customers happier. With automation and messaging, businesses can scale relevant and personalized conversations, using features like buttons, carousels, and attachments to enable transactions without leaving the messaging app. As messaging companies invest in rich elements and features, businesses have the freedom and flexibility to design their own experiences within these platforms, reducing steps in the customer journey and treating each interaction as a mini use case.