I'm not particularly interested in basketball, but I've found myself glued to The Last Dance, a Netflix special about the rise of the Chicago Bulls and Michael Jordan. This got me thinking about teamwork and collaboration, which is something I experience daily as a partner marketing manager. During a recent webinar series with our partners Appnovation and customers Alpro and Fitch Ratings, we learned some valuable lessons on how to build trust, develop flexible project plans, define roles and responsibilities, communicate effectively, be kind to everyone involved, and celebrate success. By following these tips, teams can overcome their differences and achieve great results, just like the 90s Chicago Bulls did in their six NBA championships.