NewContentful acquires Ninetailedto accelerate AI-driven personalization` Contentful, a composable content platform, has acquired Ninetailed to accelerate its AI-driven personalization capabilities. This acquisition aims to enhance Contentful's ability to deliver intelligent experiences from one source, allowing users to visually assemble experiences at scale and seamlessly create highly personalized experiences at scale. With this move, Contentful plans to power mobile experiences for global brands, ensure digital experiences are SEO-friendly, and provide a toolkit for partners to implement its platform. The acquisition is expected to further solidify Contentful's position in the market as a leader in content management and personalization.