Developers and editors of Contentful projects interact with the same content, but their workflows are vastly different. Editors typically start with external tools like Microsoft Word or Google Docs, collaborate on content, and review it until final draft form before passing it through a chain of people for review, whereas developers make changes to source code running the site directly in source control. Contentful's Preview API simplifies this process by allowing developers to set up preview sites that editors can use to review content in context, reducing the need for manual changes and enabling iterative development. This setup provides editors with confidence and control over their work, while also empowering developers to solve issues independently. By understanding each other's needs and setting up optimal preview environments, both groups can collaborate more effectively and improve productivity.