Alex Chepovetsky, president of Havas Canada, discussed various topics including microservices, business practices, and future digital trends, emphasizing the importance of change in today's fast-paced environment, where companies need to be agile and responsive to customer needs. He highlighted the benefits of using microservices, which allow for increased modularity, agility, and faster time-to-market, but also acknowledged that it may not be a one-size-fits-all solution for every client or project. The conversation touched on the role of trusted external partners in bridging gaps between vision and internal capabilities, as well as the importance of analyzing data holistically to understand customer engagement rates and ROI. Additionally, Alex emphasized the significance of metrics such as Net Promoter Score (NPS), which measures customer loyalty and is a key driver of business growth. He also discussed the differences between Customer Experience (CX) and User Experience (UX), highlighting that CX takes a broad view through the customer lens, while UX focuses on the functional customer/user experience with a specific product.