In 2024, Contentful played a crucial role in powering the record-breaking online shopping activities during Black Friday and Cyber Monday by handling an unprecedented 3.21 billion and 3.06 billion API calls, respectively, marking significant increases from previous years. The company's robust API ecosystem, which facilitates content management, delivery, and integration into various technology stacks, provided seamless and efficient digital experiences for consumers and retailers alike. By maintaining a 99.99% uptime and leveraging scalable infrastructure, Contentful ensured reliability and high performance even under extreme loads. The increasing reliance on APIs highlights their essential role in ecommerce, enabling dynamic and personalized shopping experiences. Contentful's ongoing commitment to innovation is further demonstrated by its acquisition of Ninetailed, enhancing its capabilities in content personalization and experimentation to support evolving customer needs.