This tutorial aims to build a personalized image of a ticket based on URL parameters using Next.js and Cloudinary, showcasing the possibilities of dynamic image sharing. The application generates a unique name and ticket number for each attendee, personalizes an image with these values, and configures the app to behave differently for viewers who aren't ticket holders or have shared the ticket via social media. The tutorial leverages Next.js's server-side rendering capabilities and Cloudinary's API to create a seamless experience for attendees and event organizers alike.