Here is a 1-paragraph summary of the text, covering the key points in an objective, neutral, and interesting tone: Content design and editorial needs are evolving as companies transition to digital workflows, requiring a reimagining of how content is created, delivered, and consumed. Digital editorial has become essential for engaging with customers and prospects, creating relationships that are more organic and communicative than traditional advertising. To optimize editor workflows, it's crucial to understand user flows, design great content experiences, and create a solid content structure before implementing new tools or platforms. This involves separating developer and editor workflows, building reusable components, and prioritizing users' needs when deciding on content channels and formats. By doing so, companies can enhance efficiency, cut costs, and save time while creating better digital experiences with the help of content management platforms like Contentful.