With the rise of digital channels, websites still play a crucial role in measuring content performance and customer engagement, but brands that rely on outdated strategies are falling behind evolving customer expectations. Modernizing website strategies involves adopting an agile approach to web strategy, treating the website like a product, and incorporating cross-functional teams to support frequent site updates. A composable tech stack offers a modern alternative to monolithic solutions, providing flexibility and freedom to select technology solutions that fit workflows and developer preferences. Content platforms provide a foundation for existing content and experimental projects, supporting digital trends and enabling teams to reuse content, create dynamic experiences, and avoid handoffs during different stages of the product. By integrating tools on the backend, brands can deliver connected, omnichannel experiences on the frontend.