As the founder of Contentful, I've learned strategies for enabling digital builders to be more effective and satisfied in their roles. Digital-first work and workplaces continue to evolve, and effectiveness often comes down to the tools used by digital teams. Research shows that when digital teams are blocked from meeting ambitious goals due to a lack of right tools and technology, it's not due to a lack of imagination but rather a lack of technological capabilities. The right tools can determine whether digital builders are energized or demotivated, and whether teams work together efficiently or become siloed. API-first tools align with developers' top priorities for software: speed, functionality, and flexibility. These tools enable individual builders to deliver best-in-class functionality and enhance business performance. Technology correlates to how satisfied digital builders are in their roles, which is critical as companies navigate the Great Resignation. Having access to the best tools keeps builders satisfied and demonstrates that employers care about their happiness. Companies must ask digital teams what tools they need and procure them to make sure they feel happy about returning to work each week.