Mobile commerce has become increasingly preferred, with 80% of respondents from an ecommerce trends survey shopping online using mobile devices, and this trend is expected to continue, with mobile ecommerce generating $3.56 trillion in revenue by year-end. The convenience and transportable nature of mobile commerce allow customers to shop anywhere, anytime, cutting down time spent commuting to physical stores and browsing aisles. Mobile ecommerce offers consumers the freedom to shop from their preferred location, including purchasing items online while within brick-and-mortar stores, and allows for a seamless multichannel shopping experience. To support this trend, digital-smart ecommerce businesses are adopting API-first content solutions that provide consistent, speedy, scalable ecommerce sites and user experiences built to convert mobile shoppers. These solutions also offer the convenience of decoupling content from code, enabling brands to present a unified brand experience across all touchpoints and mediums, including virtual assistants and augmented reality/VR channels.