Ecommerce enables customers to browse, compare, and purchase physical or digital products and services online, offering benefits such as no traffic congestion, no overzealous salespeople, and reduced inventory stock issues. Digital storefronts provide brands with a platform to process orders, accept various payment options, manage shipping, and reduce overhead costs. However, establishing a seamless omnichannel experience requires a composable content strategy and platform that supports it. The Contentful Composable Content Platform provides a customizable tech stack while unifying and structuring content for reuse. This enables businesses to create expansive and well-crafted digital shopping experiences that make customers feel something. By adding or swapping out integrations, businesses can utilize the best tools to build tailored experiences as they scale. A composable approach to commerce with Contentful allows teams to sidestep traditional CMS limitations and create user-friendly interfaces for managing content and creating new page templates.