Memes have become an integral part of our lives online, and they can be almost any idea or concept expressed in some form of online content. The evolution of memes is a result of the internet's impact on human behavior and communication. Modern memes often feature captioned photos intended to be funny and convey life-affirming truths. Memes have the power to drive more traffic and give content an edge, but they require authenticity, not taking oneself too seriously, and staying topical. Creating memes with Contentful involves uploading an image, adding text, and applying filters to create a unique meme.