The MACH Two conference, taking place on June 13-14 in Amsterdam, is an upcoming event focused exclusively on end-user business leaders and MACH Alliance members, including Contentful. The two-day event aims to harness composable technology to deliver business value faster. MACH stands for "M" microservices, "A" application programming interfaces, "C" cloud-native or cloud-first, and "H" headless user experiences. Composable solutions enable customers to pick the solution that fits best for them, whether long-term or short-term, without being locked into a single vendor. The event will include panels, breakout sessions, workshops, and an awards portion, with Contentful as one of the finalists in the healthcare space. Sean Skamnes from Commerce Layer emphasizes the importance of composable solutions, citing their ability to unlock flexibility and velocity for businesses, and Charlie Bell highlights the need for a more open and best-of-breed enterprise technology ecosystem. The conference is seen as an opportunity for companies to move towards composable, dynamic solutions, with many cautionary tales about waiting too long to make the switch. MACH technology lends itself to creating incredible digital experiences that can adapt to changing market conditions, and adopting a composable strategy is not always an all-or-nothing proposition.