Introducing Palmata by Contentful: A new AI discovery platform for the age of answer engines

Palmata by Contentful is an AI discovery platform designed to help businesses manage their presence and reputation in AI answer engines, which are becoming a critical source of information for prospective customers. Unlike traditional SEO, which focuses on search engine visibility, Palmata enables organizations to understand how AI-generated answers represent their brand and offers actionable insights to improve their AI reputation. By utilizing a proprietary research agent, Palmata analyzes the digital landscape to highlight which content pieces influence AI-generated narratives and recommends prioritized actions to enhance brand perception. The platform's capabilities, including Steering Control, Adaptive Deep Research, Recommended Actions, and Simulated Impact, allow teams to align content strategies with business goals and optimize how their brand is portrayed in AI-driven contexts. As answer engines increasingly shape customer impressions, Palmata offers a strategic approach to content planning and optimization, ensuring that brands communicate effectively with both human audiences and AI systems.