The new capabilities announced by Contentful aim to evolve the content experience for both technical and non-technical users, enabling digital teams to unify, create, iterate, and optimize their content experiences more easily. The platform's unifying and connecting feature allows teams to bring together content from different sources, creating a single content graph that maps all content and its relationships. This is achieved through features like Visual Modeler and AI Content Type Generator, which give developers, designers, marketers, and others the platform they need to do their best work. The platform also introduces new features such as multi-experience orchestration, custom external references, and cross-space references, which provide messaging and visual consistency across all digital touchpoints. Additionally, Contentful is expanding its orchestration capabilities to encompass more than just internal sources of content, enabling customers to access their external content sources through the Contentful API. The platform also empowers non-technical users with a new capability called Experience Builder, which allows them to create and build new experiences without relying on developers. Furthermore, Contentful is integrating AI tools into its platform, including an AI Content Type Generator and AI Image Generator, to reduce the effort it takes to create content and streamline content creation processes.