The text discusses Eleventy, a powerful yet simple static site generator that produces HTML and reduces complexity and performance issues. Unlike other frameworks like Next or Gatsby, which produce single-page apps using JavaScript, Eleventy is a Node.js-based generator that can integrate with Contentful using NPM packages. The tutorial assumes familiarity with Contentful and content models, and guides the reader through setting up an example project to fetch data from Contentful and render it as pages within 11ty.