To build a knowledge base in LivePerson that pulls content from Contentful, you need a Contentful account and an understanding of JOLT spec. You'll create a simple content model in Contentful with required fields such as title, tags, and summary, and then use a Content Delivery API endpoint to fetch the content into a new knowledge base within LivePerson. After setting up the API endpoint and mapping the content using JOLT spec, you can sync the articles from Contentful into the LivePerson knowledge base, providing more brand consistency in your knowledge bases and enabling brands to expose their FAQs to end-users through LivePerson's Knowledge AI.