Contentful offers three fundamental ways to manage and deliver video: uploading video files to their Assets storage, referencing an embeddable player such as YouTube or Vimeo, or leveraging a dedicated video streaming service with an app integration. These approaches can be combined for powerful results, and Contentful provides tools and features to support each method, including automated ingest from other systems, transformations like scaling and color profile transformations, and advanced control over auto-generated subtitles and thumbnails. The choice of approach depends on the project's complexity, budget, and requirements, ranging from simple projects with landing pages or shorter clips for smaller budgets to more complex uses such as longer-form video, live streaming, and omnichannel experiences that require total control over video delivery and end-user experience.