It just works: Hydrow’s instant publishing workflow with Contentful and Next.js

The engineering team at Hydrow transformed their content management by adopting a composable content platform, Contentful, and hosting it on Vercel with Next.js. This allowed for a flexible foundation to deliver high-quality content quickly and precisely wherever it was needed. The new setup enabled industry-leading speed as perceived by site visitors and search engines, offered a robust component-based design system, shifted site-operations and marketing use cases without development support or intervention, and maintained speed and consistency without friction. The team also integrated Contentful publish webhooks with the Vercel regeneration API to bridge gaps in content updates, enabling instant publishing and reducing resource consumption. This resulted in improved authoring experiences, faster turnaround times, predictable behavior, and reduced need for developer intervention, ultimately enhancing the overall customer experience.

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