How we built Joy 101 with Hoda Kotb: From vision to personalized wellness membership

Joy 101, a wellness app inspired by Hoda Kotb's philosophy, was developed by the team at Alice to create a personalized membership platform that emphasizes simplicity, personalization, and meaningful engagement rather than addictive behaviors. The app offers short, science-informed practices such as breathwork, meditation, and journaling, presented through a modular architecture that allows for flexible content delivery and personalization. Utilizing the Contentful Platform, Joy 101 adapts to users' preferences and behaviors, offering tailored recommendations and celebrating user consistency without punitive measures. The app's design focuses on accessibility and maintaining Hoda's warm presence, while the launch strategy prioritized high engagement and adoption, resulting in top rankings on the Apple App Store. The project demonstrated that clear product vision, editorial craft, and technology collaboration can create a sustainable, delightful user experience, with modular content and transparent personalization playing key roles in its success.