This post discusses the features and insights gained from a "Practitioner Love" hackathon at Contentful, a content management platform, which aimed to improve customer experience. The event was designed to be a collaborative and focused space where participants could work on projects that addressed real-world problems faced by users of the platform. The key to a successful hackathon lies in careful planning, including setting a clear theme aligned with the company's mission, anticipating component needs, and providing incentives such as prizes or time off regular work duties. A well-planned event can result in tangible successes, and the post shares the strategies used by Contentful to achieve this, including creating a diverse judging panel, encouraging audience participation, and prioritizing viable projects for market release.