Scrum is a framework for developing and evolving product management processes, not a process itself. It's meant to be built upon by teams using it, rather than followed rigidly. Teams should adapt the Scrum framework to their own needs, focusing on continuous improvement and learning faster. The core purpose of Scrum is to help teams reduce risk and learn quickly, operating under set requirements and assumptions during each sprint. A successful Scrum implementation requires a mindset that embodies five values: bravery, commitment, focus, openness, and courage. Teams should have clear roles, accountability, and measures of success, with the product owner responsible for prioritizing work, the team solely responsible for quality, and the Scrum master accountable for ensuring rapid change. The framework includes inspection, reviews, retrospectives, and artifacts like the product backlog and sprint backlog to visualize key information and enable continuous adaptation.