Direct-to-consumer businesses have transformed from being seen as cheesy infomercials on late-night TV to being considered tastemakers and innovators, driving a shift towards digital experiences that market, sell and build their brand. DTC brands often start with a digital-first mindset, engaging customers through various channels, gathering feedback, and building loyalty by fostering an open and transparent communication cycle. This approach offers consumers transparency, which is valued at 73% of consumers willing to pay more for it, and brings brands closer to their customers, allowing them to develop a deeper understanding of their audience. By adopting a digital-first strategy, DTC brands can build relationships directly with customers, create a community, enhance the customer-brand connection, and drive business success by being authentic, customer-centric, and true to their mission and values.