How (and why) to build an app in Contentful

Contentful embarked on a journey to build an internal app using an innovative approach that combined AI-assisted coding with their digital experience platform (DXP). Faced with the challenge of developing a centralized app to facilitate operational planning, and lacking traditional resources, the Contentful team leveraged AI-powered tools like Cursor to interact with their system through natural language prompts, enabling non-technical team members to participate in the development process. The integration of the Model Context Protocol (MCP) allowed seamless interaction between AI tools and the Contentful platform, eliminating the need for multiple hosting environments and simplifying governance. This approach not only resulted in a functional app within days but also demonstrated Contentful's potential as a foundational tool for building customized applications and managing structured content efficiently, transforming the way internal tools and digital experiences are developed and maintained.

Use this post, company, and trend context to find content marketing opportunities, perform competitive analysis, or address product feature gaps via the Plushcap MCP server or the Plushcap API.