The concept of URL redirects is crucial in web content management, enabling content managers to move content without negatively impacting search engine rankings and providing easy access for end users. Traditional monolithic CMSes often include a way to manage URL redirects, but composable architecture-based platforms like Contentful offer a better solution, allowing for omnichannel content management, reuse, and delivery. With composable redirects, marketers can easily create vanity URLs and manage redirects without requiring developer intervention, making the process more efficient and scalable. This approach decouples redirects from applications, enabling teams to quickly prototype and incorporate new functionality as needed, ultimately leading to a better digital experience.