The company Contentful has raised an additional financing round of $33.5 million, led by Sapphire Ventures, to further prove the growth and shift in the content management system (CMS) market. The funding is seen as a validation of the CMS market's evolution, which has moved from traditional page-centric websites to modern digital products with sophisticated personalization and algorithms underneath. Contentful's CEO highlights how the company's API-centric approach allowed developers to deliver content across platforms, while legacy CMS vendors continued to focus on IT and marketer needs. The CEO also notes that the needs of the entire market have shifted, and it's crucial for organizations to regularly reflect and reconsider their approach as goals change. With this new funding, Contentful aims to modernize how content flows and continue to lead the transformation in the CMS market.