The concept of personalization is becoming increasingly important as consumers expect a superior user experience, with companies competing against global giants like Amazon and Google by offering tailored content. Microservices architecture and content platforms enable the separation of back-end and front-end development, allowing for modern applications to be deployed. The connection economy emphasizes creating high-quality connections between people and companies, where value is created through these interactions. Headless CMSes provide a solution for personalization, enabling dynamic and relevant content delivery. However, there are challenges associated with this approach, including the need for additional implementation effort, governance features, and shifting one's way of thinking from page-centric to topic-centric content management. The Frosmo Platform addresses some of these challenges by providing modularity, experience optimization, recommendations, data tracking, and AI modeling capabilities. By using APIs to communicate between front-end and back-end systems, developers can build modern frameworks without affecting the bigger picture, leading to faster time-to-market and reduced development resources needed.