Contentful is a content platform that doesn't fit neatly into traditional categories like content management systems or digital experience platforms, instead offering a unique fusion of the best aspects of both. It supports cross-channel presences, cloud-native technology, decoupled code and content, structured content, and low-code extensibility. Contentful's approach to content management streamlines the content value chain and orchestrates customer engagement across multiple digital channels, making it an attractive option for brands looking to create modern, personalized experiences that drive customer loyalty and retention. The platform's focus on employee experience is also gaining attention, with features like customizable UIs, workflow automation, and user support. By building a content platform, Contentful offers a flexible and scalable solution that can adapt to the evolving needs of growing businesses.