Contentful, a composable content platform, aims to deliver extensibility by design to its customers, allowing them to scale and adapt their content management systems as needed. The platform's ecosystem is built around the App Framework, which enables partners, agencies, and developers to create bespoke experiences within the platform. With this framework, Contentful provides a near plug-and-play architecture, seamless integration with other applications or services, a large catalog of ready-made applications, plugins, modules, and integrations, and a supportive community that allows teams to gather skills and insight from passionate developers and architects. The platform also offers a Marketplace where users can browse and integrate apps built by partners or community members, as well as tools like the Merge app that simplify content management and deployment processes.