When it comes to choosing a content management system, quantifiable return on investment (ROI) is crucial, especially in 2021 due to the ongoing pandemic. Andrew Kumar, director of platform strategy at Contentful, has seen significant cost savings and increased speed and agility in his experience with Contentful implementations across eight organizations. With Contentful, operating expenditures are lower, capital expenditures are reduced, and implementation costs decrease drastically once infrastructure is set up. The platform's flexibility and portability also reduce risk by allowing customers to integrate other tools and services seamlessly. Additionally, Contentful offers flexible tech stack options, a composable design, and an app marketplace with "plug and play" capabilities, enabling developers to add functionality as needed. This results in faster project timelines, increased developer velocity, streamlined content operations, and a faster time to market. Overall, Contentful enables businesses to focus on creating new digital experiences while minimizing maintenance and upgrade costs.