A large enterprise must adopt a content management strategy to ensure scalability, quality, and speed across distributed development teams. A modern practice that addresses these challenges is a continuous integration and deployment pipeline (CI/CD). To create a scalable content management strategy, a company can use a CI/CD provider such as GitHub Actions, and integrate it with a content platform like Contentful. The key to autonomy in content management is keeping the content types right next to the interface, allowing different consumers of the interfaces to own their migrations. By using versioning, teams can reuse and maintain autonomy while creating enterprise-grade Contentful app pipelines. However, there are technical limitations imposed by the pricing structure of Contentful, such as a cap on the number of environments per space type and content types that can be created.