Contentful is a content platform that offers a sense of freedom and flexibility, empowering developers to build in whatever way maximizes flexibility and scalability for their projects. The platform encourages an omnichannel approach, providing robust APIs and intuitive interfaces for content authors and developers alike. Contentful's "CMS as Code" guide prescribes an opinionated approach for developing, testing, and deploying content alongside code in a continuous integration environment. The platform trusts and empowers builders to create accelerators and workflows tailored to their individual projects, processes, and best practices. This freedom is leveraged by DEG, a Merkle company, with the creation of its own Contentful accelerator, CAKE, which integrates well with existing development tools and frameworks, takes grunt work out of setting up the platform, and makes developers' day-to-day lives easier. CAKE also optimizes processes for clients, focusing on the content model as a key differentiator that sets Contentful apart from competitors. The accelerator bridge translates strategic vision into tangible models and manageable content and code, using cross-functional content-modeling sessions, automation of translation, and codification of reusable patterns to tighten gaps between content strategy and implementation.