Nascent is a Canadian-based digital consulting agency that supports complex e-commerce offerings by integrating headless content platforms like Contentful with popular e-commerce platforms, such as BigCommerce and Shopify. The agency helps retailers navigate the challenges of marketing and selling complex products online, including issues related to localization, pricing, and product catalog management. With the right technology and architecture, Nascent's clients can successfully address these complexities and achieve a competitive edge in the market. The agency's expertise in using Contentful enables its clients to quickly edit prices, implement region-specific promotions, and localize content for various markets, ultimately leading to faster time-to-market and greater flexibility.