The shift in the market's emphasis on speed is driving digital transformation efforts, as companies strive to keep pace with rapidly changing technologies and user behaviors. The Collective supports this approach by prioritizing speed as a value pillar, focusing on delivering products and experiences quickly while still incorporating client input and feedback. By adopting agile methodologies and leveraging the right tools, such as headless architectures with content platforms at their center, companies can accelerate development cycles, reduce stakeholder frustration, and improve customer experiences.