DFDS, a shipping and logistics company, embarked on a digital transformation in 2017 to improve its content management and scalability. They replaced their traditional CMS with Contentful, a headless, API-first CMS, to structure their content for distribution across multiple channels in 22 languages. This shift enabled them to quickly deploy content for new languages and campaigns, reducing siloed content and slow time-to-market speeds. With Contentful, they implemented automation tools that helped streamline authoring and management of content, saving time and improving productivity. The company was able to reuse content across multiple markets and business units, reducing the complexity of managing a large quantity of content. By leveraging Contentful's advanced features and building custom tools, DFDS was able to improve consistency, reliability, and scalability of its content, ultimately achieving a more efficient and effective digital transformation.