The author, in this project, aimed to build a Jamstack site using modular components and existing resources without getting too deep into the code. They used GitHub as a universal identifier on the web, allowing them to access multiple services with one account, such as Contentful, Gatsby, Netlify, and Vercel. The author started by building a simple blog using the Contentful starter blog template built with Gatsby, which had push-button deployment for Gatsby Cloud. They then added images to the body of posts by modifying the code in the blog-post.js file. Next, they built two more blogs using different tech stacks, including Contentful, NextJS, and Vercel, and a portfolio site called "Get Some Jam" that brought together all the relevant links and discussions about the projects. The author found that using webhooks in Contentful automates many key steps for managing a site, and Lighthouse scores provide insights into web app performance. Through this project, the author gained a renewed appreciation for the Contentful content platform's accessibility and versatility.