Mastodon is an open-source, decentralized social network that allows individuals to self-host their own social networking services while still being able to interact and communicate with others across the network. The platform was created in 2016 by software engineer Eugen Rochko and has gained significant traction in recent weeks, with over 1 million monthly active users. Mastodon is known for its open-source nature, ad-free model, and lack of algorithms, making it an attractive alternative to Twitter. The platform's rules, vocabulary, and ways of operation are unique, but similar to Twitter, with features like hashtags, notifications, and followers. Mastodon has a strong focus on free speech and moderation, with a server covenant that ensures active moderation against hate speech and misinformation. To integrate Contentful with Mastodon, users can create webhooks or use third-party automation tools like IFTTT or Zapier to automatically publish content from their Contentful space to their Mastodon server of choice.