Contentful: the perfect match for Black Friday
Blog post from Contentful
It was the Black Friday where digital reigned supreme, with consumers spending more than $9 billion USD online on November 26th, a significant increase from last year's sales. This surge in online shopping has led to brick-and-mortar stores converting into fulfillment centers and a shift towards mobile commerce, highlighting the importance of having responsive mobile sites. The pandemic has accelerated this trend, but experts agree that ecommerce would have happened even without it. As a result, companies like Contentful are essential for managing large volumes of traffic during peak sales events like Black Friday, with the company handling 669.9 million CDA requests and 18.1 billion API calls in November alone.
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