Content pruning is a strategic approach to managing digital content by reviewing, updating, or removing outdated, inaccurate, or duplicate material to enhance user experience, increase organic traffic, and boost search engine optimization (SEO). This process is likened to gardening, where removing unnecessary growth helps maintain a healthy ecosystem. Effective pruning not only improves search visibility by aligning content with current SEO best practices but also enhances user experience by eliminating clutter and improving navigation. The technique is crucial for maintaining content relevance in the era of generative AI, where platforms prioritize fresh and accurate content. Utilizing tools like Contentful can streamline this process through structured content management, omnichannel capabilities, content tagging, and AI automation, allowing content teams to efficiently execute pruning tasks without extensive developer intervention. Overall, content pruning is essential for sustaining a robust digital presence, optimizing SEO performance, and improving customer engagement.