CMS professionals must adapt their strategies to meet the increasing digital needs of customers, particularly in the midst of a global pandemic. A CMS professional's framework should be migration and integration-friendly, helping their company begin the digital transformation process or move an existing effort forward at a faster rate. Using a plug-and-play approach can improve efficiency and reduce costs. With more consumers spending time on digital channels during the pandemic, it is essential to connect the digital dots between content management systems and social media, sales, and marketing efforts. A headless or hybrid CMS can help address shifting needs and unexpected situations that arise from work-from-home collaboration and ecommerce transactions. Teams must prioritize simple tagging and metadata to capture the intent of a piece of content, while internal knowledge management is crucial for companies that shifted to digital without proper preparation. The pandemic has accelerated digital trends, and CMS professionals have become evangelists for digital tools and strategies, helping their organizations see the power of digital collaboration, workflow, and management tools. The flow of content to audiences should be strategic, leveraging AI and ML functionality to deliver engaging content at the right time through the right channel. Content management experts must choose systems that can keep up with new omnichannel demands, such as API-first and high flexibility and scalability. CMS professionals must focus on their target audience's interests and intent, enriching articles and rich media assets with relevant metadata, and providing editorial insights to manage metadata and ensure timely relevance. As content volume and velocity increase, structure becomes increasingly important, and teams must build a team focused on improving knowledge work, analyze existing content supply chains, and operationalize content management like any other complex supply chain.