2000 pages and 22 languages: Content modeling and localization at scale

At DFDS, they transitioned their content from a legacy CMS to Contentful, adding more localized sites and languages, resulting in easier management of their enormous amount of content across locales and channels. They developed a well-structured and intuitive content model with user experience experts, developers, and editors involved, optimizing for simplicity of code, editorial experience, and visual consistency. The model allows for reuse of similar elements, while leaving flexibility for variations. By separating presentation from content, they can take advantage of reuse, resulting in advantages such as visual consistency, reduced content volume, long-term maintenance, and faster time to market. However, the journey was not without challenges, including complexity, cost of transition, working with third-party translation providers, and adjusting the content model. Despite these, adopting Contentful has enabled them to continually reuse content, organize it into manageable chunks, achieve faster time-to-market speeds, and decreased long-term maintenance.

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