Contentful has pioneered the headless CMS market and is now leading the way in composable content, a new category of content management that involves breaking down digital content into small pieces for reuse across channels and experiences. The company's Composable Content Platform allows businesses to create modular content that can be easily composed and reused, enabling faster and more efficient content creation. This platform is designed to help businesses work independently yet in coordination with each other, streamlining the process of creating high-quality digital experiences. With its new orchestration capabilities, Contentful aims to reduce manual migration and increase developer efficiency, while also providing a workspace for content teams called Contentful Studio that puts power directly into their hands. The company's platform is built to be extensible by design, allowing customers to adapt it to meet unique business needs and use cases through its App Framework and Marketplace of ready-to-use apps.