Digital transformation is a complex, long-term process that involves both technological and human components, including change management. McKinsey & Company found that while digital transformation initiatives grew in recent years, successful change efforts declined. Successful change requires regular feedback processes, personalized insights and directions, breaking traditional hierarchies, sharing progress, and building empathy, community, and shared purpose. Change management should be the center of a digital transformation vision, with responsibilities starting at the C-suite level. C-level roles can work together to identify direction, share knowledge and competencies, and drive talent acquisition. Organizations can build an internal change management team, hire external digital experts, or create a hybrid team combining current employees and new hires to support digital transformation. A hybrid approach may be the most successful path, as insiders with little digital experience who are placed at the head of digital transformation initiatives succeeded about 80% of the time. Change management should encourage an organization-wide paradigm shift from siloed workstyle to a more collaborative approach, demonstrate commitment to change, put people first, employ digital technologies to manage change initiatives, and prioritize customer experience.