The builder ethos is a philosophy that recognizes the importance of building and delivering exceptional digital experiences, acknowledging that everyone in an organization has the opportunity to use technology to solve customer problems. To build a digital team that embodies this mindset, it's essential to enable people with a growth mindset who are eager to learn, willing to try new things, and ready to fail small and often. A mix of strategy, analytics, project management, content, design, and engineering skills is necessary for cross-functional collaboration and autonomy, encouraging teams to work faster and more autonomously than traditional teams. By fostering collaboration and empowering individuals to do their own part, digital teams can converge and collaborate at times, then work on different parts of the project separately, creating interdependent relationships that bring individual components together as a whole.